You may notice that in recent years facial oils and serums have taken the world by storm whilst our planet is in a storm
Why we choose to be anhydrous
One of the buzz words buzzing now is anhydrous.
So, what does this mean??
Simple put it means it contains not a single drop of water.
You may notice in our ingredient list and the INCI name on our products, there is no mention of Aqua /Water.
Why is this …Read on
We all care and are dependent our planet, all 7.8 billion of us! The world population is growing at an unprecedent rate, and it is suggested that by 2025, two thirds of us will face water shortages. A scary thought!
Although we are surrounded by oceans and seas, 70% of the planet contains only 3% fresh water.
Our wetlands, home to thousands of species essential for our eco system and carbon storage is disappearing fast er than our forests.
Together we have …. to save our planet
Few of us may realise when you notice Aqua or water listed on the ingredient list in a moisture or lotion, it indicators water is the bulk agent in that product and may contain up to 90% or more of the ingredients so really what you are putting on your face is water and some other ingredients that dissolve and emulsify in water.
Thus, it is no surprise that the cosmetic industry uses trillions of litres of fresh water during the manufacturing process, cleaning procedures in addition to what we apply to our bodies.
This is one of the main reasons why as manufactures we are anhydrous.
But there is another reason too!
Facial oils and Serums
The key difference with oils/serums is that the actives are present at a much higher concentration as they’re not diluted with water and sink deep into the skin for optimum moisture retention and regeneration. Our Ultimate Serum does exactly this.
It is suitable for all skin types
Suitable for pregnant Mums too!
Containing a powerhouse of super active nutrients, minerals, and vitamins.
And an exceptional and unique balance of Omega 3, 5, 6 and 9 essential fatty acids.
Essential fatty acids penetrate at cellular level, scientifically proven to reduce
the appearance of fine lines and wrinkles.
Whilst also maintaining the lipid balance of the epidermis for optimum hydration.
This serum is enriched with Vitamin A (Retinol) and Vitamin E, Phytosterols and
Polyphenols which are vital for collagen formation, skin elasticity, firmness and
renowned antioxidant properties that protect the skin from external stressors and environmental damage, resulting in an even and flawless youthful appearance.